Philadelphia Public Relations Firm
Engaging PR & Special Events to Increase your ROI
In the early 20th century, the purpose of public relations was to spread the news about why your company and service is unique. There were limited modes of communication back then – only print and radio. Jump to the 21st century, and there are numerous ways to convey the message via television, cable, print, radio, satellite radio, social media, smart phones and more. Now public relations firms provide other services such as digital marketing, event planning and media outreach. This all looks great on paper, but what does the client really want? Most hope to increase their ROI- Return on Investment. That’s where we come in.
We are Cachet Communications, a lifestyle public relations, marketing and special events firm in Philadelphia. Cachet means the state of being respected or admired. We strive to get our clients to stand out in a crowd by showcasing their company’s or charity’s products and services in a way that creates a memorable moment with the public.
Cachet Communications Specialties
Being a lifestyle PR firm means that we focus on the areas that touch people the most:
Our staff has their ears to the ground in these industries. They have experience in marketing products and causes through traditional means, such as creating press releases and events, and non-traditional ways such as Podcasts/streaming video, teaming up with companies and forging relationships with bloggers.. We also provide crisis management. We quickly get to the heart of the issue and devise a plan to turn the company (or person’s) image around.
It All Starts with a Conversation
We like to get to know our clients; this helps us to create a public relations and marketing strategy that is tailored for them. We offer a free consultation to address their needs and their wants. Some say they are one and the same when it comes to improving a company’s image or raising funds for a cause. We disagree. The “wants” are what the client should be getting from their firm, such as keeping in constant contact with them and providing transparency with all facets of the plan. We create press-generating events to get your company the exposure needed to take it to the next level.
Schedule your Complementary Consultation
If you need a public relations agency to help launch your business, charity or a community project, contact us today. We’ll set up a time that works with your schedule to discuss your PR and marketing goals. We are located in Center City, just minutes from all bridges and major routes.